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Types Of Online Advertising
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Banner Ads: These ads are usually graphic ads and can be text as well. They are placed in many places on web pages and range in many different sizes.
Keyword Ads: Keyword ads are text based ads that include the keyword text in a link or web search. These can also be on the form of anchor links on a web page also.
Button Ads: Sometimes button ads are simply company logos that you can click on that takes you to a different web page or site.
Pop-up Ads: Usually large ads that open in a separate browser window and over the page that you are currently viewing. Many people are annoyed by these ads and often times, internet users install pop-up blockers to stop the ads from appearing.
Pop-under Ads: A little like pop-up ads, but pop under your current browser window so that when you close your current window, the ad will then be displayed. Pop-unders are a little less annoying than pop-up ads, but still not liked by many.
Sponsorship Ads: Sponsored ads are ads that are placed on a website that a company pays the website owner to publish the ad on their site for a fee. Though not always the case, sponsored ads are usually more relevant to the content of the web page that you are already on; making them more useful and targeted towards the visitor. Google Adwords, CJ and others are great ad management Company’s that serve as the moderator between the advertiser and the ad publisher.
Area Web Solutions specializes in online ads and can help you manage your online marketing campaign if you want to get real results from an online presence. These days, simply owning a website does very little for a business if they don’t have a strategic seo plan to market their website. Call us at (231) 747-9531 for a free needs assessment and we would be glad to show you how to effectively market your business online.
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